So as Your SEO Mentor I feel that the first basic thing I should teach is what SEO is and give you my definition of the word.

Search engine optimization (SEO) is the process of optimizing a website through an extensive mixture of tasks that help improve a website’s presence on the search engines.

Again this is my own definition of SEO, but to better understand what SEO is you have to understand what a Search Engine is:

A search engine is an extensive database that uses algorithms (the way information is collected) to pull information quickly and efficiently, making information easily available. A person using a search engine will specify criteria (keywords/phrases) about something they are interested in for example “Real Estate”. When a person enters their search criteria into the search engine they hope to find information that is most relevant to the keywords entered. This is the main goal of a search engine, to give its users totally relevant results of their search criteria.

A really quick answer to what a search engine is by asking you to get on the internet and visit Google.com, Yahoo.com, or MSN.com. These are the most popular and Major Search Engines. Now you might think this is silly but the first mistake people make when they are learning SEO is that they do not understand what a search engine is or how it works.

Let me quickly give you an overview of how a search engine works:

Search Engines use robots or spiders, which are software that gather information and bring it back to be analyzed at the main Search Engine Index or in simple terms the main central database that stores all the information. This process in which the search engine spiders gather this information is called “Crawling”, or “Spidering”. Here is the best way we could think of explaining this process. Imagine a spider family that needs to gather Food (in the case of the WWW think of food as the HTML text on your website) to bring back to the main spider-web (Search Engine Index “Database”). The spider uses a highway (HTML Links on Websites) to gather food faster and more efficiently. Once the spider has gathered food, it then takes it back to the spider-web (Search Engine Index “Database”). Now the information is sorted out, and the Search Engine uses this information to help the user find what he or she is looking for. So when someone searches “Real Estate” the Search Engine will provide results that are most relevant from its database. Note: Search Engines are constantly changing the way their spiders collect information and how it is stored in their Index, this is why it is so important to stay up-to-date on changes and techniques.

Well I hope this has given you a little overview of what SEO (Search Engine Optimization) is. Stay tuned for more from Your SEO Mentor on the process of SEO.

See how Garrett Pierson Your SEO Mentor gets 10 listings and more on the first two pages of Google for the keyword “SEO Mentor”:

You can see the video at http://www.youtube.com/watch?v=w-BgLwrqVHI

Watch the Youtube video above to see the results I recieved with the keyword SEO Mentor.

Meet Garrett Paul Pierson. I am your SEO Mentor who has a passion for Search Engine Optimization. This passion has got me into the major gateways of hundreds of websites that regard my expertise as critical. I am the type of SEO Mentor that will become a friend as well as a confidant. My reliability will have you “coming back for more”. I work out of my home and therefore have the time and resources to be 100% dedicated to your cause. You have meet those “salesy” type of people who just want your business and money; I want your confidence in me and I will give back ten-fold in return. Search Engines can sometimes be confusing, however I will be very thorough in explaining their functions and you definitely will be able to understand it when I am through .
As your can tell by my cartoon character, I am very down-to-earth and my love for my family is what motivates me to be the best I can at whatever I do. You will be able to see my quality of work in all I do. I am very dedicated to my passion of Search Engine Optimization, and once you fully understand it, you will understand this passion I have in being Your SEO Mentor.